SMEG is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia, in the northern Italian region of Emilia-Romagna. SMEG has subsidiaries worldwide, alongside overseas sales offices, and an extensive sales parnter network.
SMEG is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia, in the northern Italian region of Emilia-Romagna. SMEG has subsidiaries worldwide, alongside overseas sales offices, and an extensive sales parnter network. Not only does SMEG have a unique profile in terms of domestic appliances, in some countries, it is also renowned in professional business sectors. The food service and medical instrument divisions specialise in large-scale restaurant/catering appliances, and medical instruments, respectively.
SMEG's certified laboratories strive to develop solutions that respond to the demands of contemporary living, drawing on all of the company's experience, and the most-advanced technology. Essential qualities such as durability, safety, flexibility, and attractiveness can be seen in all SMEG products thanks to the rigorous design process every product goes through.
The stringent testing that is repeatedly carried out during the production process is proof that SMEG is 100% committed to ensuring products are robust and reliable. Moreover, SMEG pays particular attention to the usability of all of its products, to ensure that they are easy-to-use, and intelligently-manage energy consumption, thanks to cutting-edge interfaces, and programming solutions.
Design, for SMEG, is central: the way that a product communicates with its surroundings, and enables users to interact with it.
Attention to detail, and creative design solutions bring homes that reflect the image of their occupants to life. With SMEG, appliances take center stage in the heart of the home, a place where people can congregate. The kitchen has, over the past few decades, become a perfect, fully-equipped backdrop for the most-important and most-enjoyable moments in any home.
SMEG's internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally-renowned designers and architects such as Guido Canali (watch the interview), Mario Bellini, the Piano Design studio, Marc Newson, Giancarlo Candeago, and Matteo Bazzicalupo and Raffaella Mangiarotti (deepdesign). Knowing how to combine technology with style is the key to SMEG creating products which can become truly iconic.
These days the ability to combine functional performance levels with superior energy efficiency is a must, a challenge that runs parallel with styling research that Smeg’s advanced in-house design centre carries forward while relying on the partnership of world-famous architects and designers such as Guido Canali (watch the video with the interview), Mario Bellini, Studio Piano Design, Marc Newson, Giancarlo Candeago, Matteo Bazzicalupo and Raffaella Mangiarotti from deepdesign. Being able to team technology with style has made it possible to create products which have become genuine icons over time.
Know-how, creativity, and style: these are the qualities that spring from SMEG's Italian identity, and characterize the company's commitment to bringing everyday objects to life.
Aesthetic reasons aside, SMEG's identity is an expression of its actual Italian origins. and the fact that the company is passionate about what it does. SMEG aims to identify and reflect the defining characteristics of Italian design, such as inventive elegance, originality, and product quality.
In the SMEG Headquarters at San Girolamo, not far from Guastalla, in Emilia-Romagna, Italy, Guido Canali has revisited the characteristic architectural typologies of Po Plain farms, joining up "volumes" of structures on a single, horizontal plane to form an island where people work between embankments.