SMEG, the Italian family-owned brand renowned for blending technology with style into kitchen appliances, has announced yet another calculated enhancement to its distribution network, designed to further elevate its reach throughout the U.S. This represents the brand’s third significant distribution change in 2019.
Paul McCormack, SMEG’s National Sales and Marketing Director for North America, stated, “We decided to make two strategic moves with this distribution adjustment. First, we will increase our direct-to-market territory to include all Eastern Seaboard states, providing us direct access to vital dealers, architects, designers, and builders.” North and South Carolina, Georgia, and Florida will join the existing direct-to-dealer distribution model currently in place in the Northeast. McCormack continued, “Simultaneously, we will increase the opportunity territory for our valued distributor partner, LakeView Appliance Distributing, who will invest in personnel and market initiatives that will allow SMEG to speed up its current pace.” LakeView Distributing has successfully represented the SMEG brand for more than five years in in the Chicago metropolitan area and throughout the Midwestern U.S.
LakeView’s newly-adopted territory will include the states of Alabama, Arkansas, Kentucky, Nebraska, Louisiana, Mississippi, Oklahoma, Tennessee, and Texas. Kenneth Sweet, President of LakeView Appliance Distributing, stated, “With LakeView in charge of 20 States for the SMEG brand, we now increase our market advantage with this forward-thinking Italian company, and, in addition to supporting brand growth and dealer account management, we can also tie in our existing technical services, as well. This is a win-win-win. For us, for SMEG, and for SMEG dealers throughout the territory.”
SMEG’s North American distributor partners now include:
SMEG distributes direct-to-market in: Conn., D.C., Del., Fla., Ga., Hawaii, Maine, Mass., N.H., N.J., N.Y., N.C., Pa., R.I., S.C., Vt., Va., W.Va.