In yet another strategic distribution move, SMEG is enhancing its channel system in North America by announcing that Water, Inc. will now manage the brand in the Western United States. “We are elated to welcome Major Avignon and his competent team of professionals to the SMEG team as we continue to create a distribution network that caters to fine retailers, and the provision of exceptional service to our shared clients,” stated Paul McCormack, SMEG’s Sales and Marketing Director for North America.
Don’t let the name throw you: Water, Inc.’s principals and sales management team, while well-seated in the water filtration market, are also well-entrenched in the domestic household appliance industry, with deep ties to regional independents. The team previously distributed Perlick, ASKO, and Elica appliances for well over 15 years.
“Between SMEG’s stylish, high-quality and growing product offering, and Water, Inc.’s streamlined order processing and professional, experienced team – we have a true opportunity to offer something unique to our customers for years to come,” said Chris Arnold, Water, Inc. Vice President of Sales. “Water, Inc. has successfully grown numerous appliance brands throughout the West, and we look forward to doing the same for SMEG.”
The transition is effective immediately, and Water, Inc. stands ready to support local appliance dealer partners who currently carry SMEG, and those who wish to learn more about this growing brand. Water, Inc.’s distribution is based in Carson, Calif., where their 26,000-square-foot warehouse offers same-day shipping service throughout their authorized SMEG territory, which includes Ariz., Calif., Nev., and N.M.
SMEG’s North American distributor partners now include:
• Euro-Line Appliances (www.euro-line-appliances.com) – Canada.
• Tri State Distributors (www.tristatedistributors.com) – Alaska, Colo., Idaho, Mont., Ore., Utah, Wash., Wyo.
• Water, Inc. (www.waterinc.com) – Ariz., Calif., Nev., N.M.
• LakeView Appliance Distributing (www.lvdistributes.com) – Ala., Ark., Ill., Ind., Iowa, Kan., Ky., La., Mich., Minn., Miss., Mo., Neb., N.D., Ohio, Okla., S.D., Tenn., Texas, Wis.
SMEG distributes direct-to-market in Conn., D.C., Del., Fla., Ga., Hawaii, Maine, Mass., N.H., N.J., N.Y., N.C., Pa., R.I., S.C., Vt., Va., and W.Va.