SMEG, the Italian family-owned-and-operated appliance producer famed for fusing technology with style, has recruited Nelson Delgado to lead the brand’s major appliance, direct-to-dealer region in the Southeastern United States. This recent recruitment is yet another calculated business move, as SMEG continues to fortify its standing in the market, and create foundational building blocks to support its continued growth. The brand’s iconic retro refrigeration, and other built-in appliance products, are now distributed direct to retailers throughout New England, and all eastern coastal states to the south.
“Nelson brings a valuable mix of wholesale and retail experience from both the electronics and appliance industries, specifically in the Southeast U.S.,” stated Paul McCormack, SMEG’s National Director for Sales and Marketing in North America. “Regardless of the role technology plays in our sales efforts, working within the independent appliance retail and kitchen designer community is still very much a relationship-based business, and Nelson has a proven track record of integrity-based selling.”
“SMEG has made it clear that their mission is to be a competent and important culinary brand partner to their independent dealers, and the shared clients that they serve,” says Nelson Delgado, “and I am ready to leverage all of my energy to work with our dealer network to make that mission a success!”
Appliance retailers, kitchen designers, and builders in North and South Carolina, Georgia, and Florida, can reach Nelson at 917-582-5022, or [email protected]