SMEG Targets New Housewares Brand Strategy with Hire of Wayne Ackerson

SMEG Targets New Housewares Brand Strategy with Hire of Wayne Ackerson

Housewares Industry Expert to Lead SMEG’s Small Domestic Appliance Division in the US

SMEG, the Italian family-owned-and-operated appliance producer famed for fusing technology with style, recently hired Wayne Ackerson to take over as the National Sales Manager of the company’s U.S. Housewares/Small Appliance Division. This represents a further move by SMEG to build out the foundation of a fully U.S.- based sales and marketing apparatus to fuel its ongoing expansion in North America. SMEG’s colorful and Mid-Century Modern housewares line have been SMEG’s breakout products worldwide since their launch in 2014, requiring a deft and organized hand to lead their continued expansion and growth into 2021, and beyond.


“Wayne’s long and imminently successful time at Le Creuset and Cuisipro impressed me immediately,” said Marzio Buttarelli, President of SMEG USA, continuing, “he has shown an exemplary skill for organization, and an eye for detail, executing complicated brand strategies, including large-scale, multi-category product launches. That spoke for itself, as did his experience dealing with brands known for their unique design and color choices. SMEG’s housewares, in particular, are known for their vibrant color and extraordinary product range, so, Wayne is perfect for the job, and will help us to prepare for further reaches into the North American market, especially as we plan to launch more-and-more products in the coming years.”


“It is such an exciting time for the SMEG brand, expanding into new product categories such as cookware and cutlery, while continuing to introduce new innovative appliances,” said Ackerson. He added, “the opportunity to join a ‘rising star’ brand does not present itself often, and, in this case, the timing was just right.”


Housewares retailers, kitchen designers, and all interested parties in the United States can reach Wayne at (917) 941- 3419, or [email protected]