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The rumours are true, Smeg is now stocking in the iconic London department store, Harrods.


Smeg UK is now stocking in the iconic London department store, Harrods. Situated on the second floor, customers can now explore key products from across the Smeg range and discover more about the brand. Alongside over 70 products on display, four unique hand painted Dolce and Gabbana fridges can be found throughout the store, in the Smeg area and surrounding store windows.

Customers can get up close and personal with a wide selection of Smeg’s latest built-in ovens and freestanding cookers. This includes our innovative ultra-modern Dolce Stil Novo collection and the new Portofino range cooker. A wide range of our award winning small appliances are also on display and available to purchase in store. Our team of trained and experience staff will on hand to discuss the range and ensure selecting the most suitable Smeg appliances is as informed and effortless as possible.

The new concession comes as Smeg UK reveals its support of the of Harrods’ “Art Partners” campaign. This represents a fantastic synergy between the two brands, as Smeg continuously prides itself on its links with artisan craftsmanship and design.

As part of the month long art campaign which begins on 10th April, a special Smeg & Dolce and Gabbana gallery-like window display will go live on Harrods’s famous Brompton Road, as well a further display on show in Harrods cookshop. The coming together of these two iconic brands in the heart of Knightsbridge comes at an exciting time for both Harrods and Smeg.