Special projects - Smeg & Coca Cola - 1971 Unity Collection
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Smeg & Coca Cola

ENJOY A COKE WITH SMEG THIS YEAR

THIS YEAR – CELEBRATE “UNITY”

SMEG and Coca-Cola partner for the first time on a new and exciting retro-style icon

Marking the 50th anniversary of its iconic "Harmony" commercial, featuring a diverse group of young people singing together on an Italian hilltop that they would "like to teach the world to sing, in perfect harmony," Coca-Cola is launching  the 1971 Unity Collection, including a special, limited edition SMEG FAB refrigerator: "Unity."

Smeg & Coca Cola - 1971 Unity

1971 Unity

Launching later in 2021, the SMEG 1971 Unity FAB28 Refrigerator will feature all of the same lines, features, and quality that have made SMEG's retro-style refrigerators famous worldwide, but clad in unique Coca-Cola-inspired artwork that embodies the spirit of inclusiveness, diversity, and optimism that the Harmony commercial is remembered for.

Coming later this year, each Unity fridge will be a special, one-of-a-kind limited-edition item. To learn more details, and sign up to be notified when Unity is available for purchase, email [email protected].

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Smeg S.p.A - Via Leonardo da Vinci, 4 42016 Guastalla (RE) Italy

Phone +39 0522 821 1 Fax +39 0522 821 452 Email [email protected]