About us

Colour, design and technology. Smeg has designed innovative household appliances for all everyday environments since 1948. The headquarters are situated in Guastalla, in Emilia Romagna, an outpost for a long view over the countryside from the river Po. Passion for research begins here. In the field of aromatic essences delimited by a perimeter of four thousand poplars, technological innovation comes together with quality culture for an all-Italian household appliance manufacturing activity.  

Vision, intuition, international reach: owing to a business culture that places the utmost attention on quality, on technological contents with an extreme focus on energy savings, the Smeg Group is recognised on an international scale as a mastermind of excellence Made in Italy.

Smeg's certified laboratories strive to develop solutions that respond to the demands of contemporary living, drawing on all of the company's experience and the most advanced technology. Essential qualities such as durability, safety, flexibility and attractiveness can be seen in all Smeg products thanks to the rigorous design process every product goes through.

The stringent testing that is repeatedly carried out during the production process is proof that Smeg is 100% committed to ensuring products are robust and reliable. Moreover, Smeg pays particular attention to the usability of all of its products to ensure they are easy to use and intelligently manage energy consumption thanks to cutting-edge interfaces and various programming solutions.

Style, for Smeg, is a distinct concept: the way a product communicates with its surroundings and enables users to interact with it.

Attention to detail and design solutions bring homes that reflect the image of their occupants to life. With Smeg, appliances take centre stage in the heart of the home, a place where people can congregate. The kitchen integrates all of their functions and becomes a perfect, fully-equipped backdrop for those precious and enjoyable moments.

Smeg's internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally renowned designer and architects such as Guido Canali (watch the video with the interview), Mario Bellini, the Piano Design studio, Marc Newson, Giancarlo Candeago, Matteo Bazzicalupo e Raffaella Mangiarotti (deepdesign). Knowing how to combine technology with style is the key for Smeg in creating products which become truly iconic.