THIS YEAR – CELEBRATE “UNITY”
SMEG and Coca-Cola partner for the first time on a new and exciting retro-style icon
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Continue hereTHIS YEAR – CELEBRATE “UNITY”
SMEG and Coca-Cola partner for the first time on a new and exciting retro-style icon
Marking the 50th anniversary of its iconic "Harmony" commercial, featuring a diverse group of young people singing together on an Italian hilltop that they would "like to teach the world to sing, in perfect harmony," Coca-Cola is launching the 1971 Unity Collection, including a special, limited edition SMEG FAB refrigerator: "Unity."
Launching later in 2021, the SMEG 1971 Unity FAB28 Refrigerator will feature all of the same lines, features, and quality that have made SMEG's retro-style refrigerators famous worldwide, but clad in unique Coca-Cola-inspired artwork that embodies the spirit of inclusiveness, diversity, and optimism that the Harmony commercial is remembered for.
Coming later this year, each Unity fridge will be a special, one-of-a-kind limited-edition item. To learn more details, and sign up to be notified when Unity is available for purchase, email [email protected].
Authorised Partner Telion AG, Rütistrasse 26, CH-8952 Schlieren
Tel: +41 (0)44 732 15 11 E-Mail: [email protected]