Taken literally, it means ‘non-gloss’, 'opaque'. And the matt finish does give a soft, tactile, even reassuring feeling. Exactly like the new matt colours for the iconic FAB28 refrigerator with its fifteen variants, together with a ongoing series of special editions, including the newly released ‘soft touch’ Emerald Green, Taupe and Ruby Red colours, in addition to 2012's Black Velvet.