Smeg and Italia Independent contaminate the icons of the past to produce a new style icon.
For over 60 years, Smeg have designed, and continue to design, appliances to adorn homes around the world, and Italia Independent, a brand of creativity and style, have contaminated two icons: the FAB28 fridge and denim. Is it art for art's sake? No, it is creativity for the home, style for every day.
Combine and reinterpret. Using objects from the past and traditional ideas and stitching them together with style and refinement. These are the actions that have inspire the two Italian brands to produce not just objects, but items that have their own story to tell, their own way of being and communicating.
This is how the first fridge to be entirely covered in denim came into being. Not just any fridge, not the usual type of jeans.
The FAB28 with its colour range and its soft and rounded features is a leading player in everyday spaces, a functional yet decorative icon. Denim has always been a part of everyone's imagination and communicates freshness and comfort, rebellion and style.
It goes with outsaying that in order to use it in a domestic context, the fabric, itself a mix of tradition and innovation, is treated with PLASMA, a nano-technology, which protects the surface of the fridge from splashes of water, oil, milk and fruit juices.
Combining the style of the past and the most up-to-date and functional technology: in this synthesis we find the creativity that Smeg and Italia Independent have sought.
The FAB28 denim, made in a limited number of just 500 pieces, will have its world premiere at the Salone del Mobile in Milan. Those who nurture a passion for beautiful Italian products should take up the invitation to see this original product, a highlight of Made-in-Italy, inventive design, imagination, and originality with an element of surprise.