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FIAT 500 AND SMEG

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Two leaders of Made-in-Italy excellence, one original item

30/05/2013


What is a cooling motor doing underneath the bonnet of a Fiat 500?
Smeg  and  Fiat  merge  form  and  function  to  create  an  extraordinary  new  item  for  the  “FIAT  500  Design collection”. Because a refrigerator is not just an electrical appliance, and a bonnet is not just a car part.

“I’m really happy that, we’re launching this product. It is the result of years of work, and it reawakens a historical collaboration between Smeg and Fiat, and not forgetting the creativity of Italia Independent – says Lapo Elkann - The Fiat 500 is an Italian icon that from now can even be found in another dimension, in bars and peoples living rooms all over the world".

The “SMEG 500” previewed in Paris on the 30th May 2013, during an exclusive event at Colette, the famous concept store on Rue Saint-Honorè.

This collaboration stems from the interest that Fiat has always for the world of design, not only applied to the automotive industry but also in other "fields". Smeg, known for its extensive technological and design know-how is capable of creating ad hoc solutions to meet any aesthetic and functional need, proved to be the ideal company with which to achieve this ambitious project.

The two Made-in-Italy advocates already met in the 1950’s (the years of mass automobile production and of “white goods” development) when Fiat, with the invaluable collaboration of Smeg, also manufactured refrigeration. 

“Smeg  and  Fiat,  together  with  Italia  Independent,  knew  how  to  approach  the  challenge, 
- comments Vittorio Bertazzoni, Smeg CEO – and for me, creating the Smeg500, was above all a matter of personal  honour.  I  strongly  believed  in  this  project  as  it  pays  tribute  to  the  memory  of  my  grandfather: when  he  founded  Smeg,  immediately  after  the  Second  World  War,  one  of  his  first  collaborations  was creating  refrigerators  with  Fiat.  Furthermore,  this  partnership  is  witness  to  the  amazing  industrial competence of Made-in-Italy which gives life and body to creativity via one of its most symbolic objects”.

Today Smeg and Fiat surprise yet again with an inspirational new design.  Reinventing looks, eliciting a smile, injecting the passion of creativity into the rigor of technology: these are the design concepts that animate the two brands.

This is how the Smeg500 was born - a refrigerator that fulfils its function but with a new guise, becoming something much more, something that catches your eye, tricks it and reinvents.
It is the ability of art that allows you to see beyond appearances, beyond the limits.
It is the ability of innovators who continually transform one thing into something else with ease and irreverence.
It is an all Italian capacity that both Smeg and Fiat  possess. The Smeg500 is that something else,  a crossbreed of concepts for today’s most exclusive spaces, from the homes of a collector to a lounge bar for fashion drinks.

The SMEG500 can be ordered directly from Smeg from June 2013 onwards, and will be available with a white, red, blue or  green finish. Orders should be sent to smeg500@smeg.it

To find out more www.fiat500design.com