White Matt toaster placed on a minimal pedestal with soft light and textured neutral background

White Matt: a matt expression of natural balance.

White Matt turns light into a soft and harmonious sensory experience. Pure surfaces and balanced tones create spaces with understated contemporary elegance.

Inspired by natural light and essential textures, White Matt reveals calm atmospheres where simplicity becomes a refined design language.

Soft white clouds forming a textured, airy surface in a minimal monochrome composition

White sand dunes with a lagoon and soft clouds creating a serene, natural landsca

White sand dunes with soft, wind-shaped curves under a pale, overcast sky creating a calm, minimal landscape

White Matt enhances interiors with softness, purity and visual balance.

Discover the products featuring White Matt:

Kettle

Toaster

White matt SMEG sparkling water maker with transparent bottle and chrome details

Soda maker

White matt SMEG automatic espresso coffee machine with steam wand and front coffee dispenser

Automatic coffee machine with steam wand

White matt SMEG mini professional espresso coffee machine with steam wand, pressure gauge, and chrome details

Minipro espresso coffee machine

High performance blender

Digital kitchen scale

White matt SMEG microwave oven with integrated grill, front glass door, and side control panel

Microwave oven with grill

Microwave combi oven

White matt SMEG portable induction cooktop with black glass surface and touch controls

Portable induction cooker

Smeg FAB28 refrigerator in white matt finish with retro design

Refrigerator FAB28

Air fryer

Collage of natural landscapes featuring ocean cliffs, amber desert dunes, green hills, rocky formations and clouds, illustrating a palette of contrasting textures and colours

Total mattness

Inspired by the essence of natural elements, SMEG reveals its vision of matt: a finish capable of transforming domestic spaces into authentic sensory landscapes.

Discover total mattness

Imagery features products from Smeg’s global Total Mattness range, which will soon expand to include matt Portofino cookers and hoods. In South Africa, a wide range of matt small appliances are available to shop now, while matt FAB28 refrigerators are available by special order. For those creating a kitchen without compromise, additional matt large appliances may also be sourced to order where possible.