SMEG Builds North American Distribution, Names Euro-Line Appliances National Brand Distributor Partner for Canada

Italian appliance manufacturer SMEG, famed for its classic style and advanced technology, has launched a North American distribution build through an expanded relationship with valued partner Euro-Line Appliances. The 70-year old, family-owned and operated company is pleased to announce Euro-Line Appliances as National Distributor for all SMEG products in Canada.

“SMEG is definitely one of the most exciting and innovative brands in the sector, so naturally we’re delighted to have

the opportunity to represent the entire appliance portfolio countrywide. The Italian design team’s creativity, innovation and state-of-the-art European technology makes the SMEG Portofino and Linea collections fabulous investments on the large appliance side. And, their fun and funky small appliances and retro fridges add a playful touch in any home”, says Mark Eglington, President of Euro Line Appliances. “Beyond that, SMEG’s stunning cooperation with Dolce&Gabbana in concert with the artists of Sicily continue to capture the hearts of people worldwide with exquisite hand-painted, one-of-a-kind pieces.”

SMEG and Euro-Line Appliances initially teamed up in 2012 to capture market share for SMEG in Eastern Canada. “As we analyzed the market, its potential and our future prospects, it was clear that expanding on the success driven by Euro-Line Appliances would be the most natural and authentic path to grow and deepen our relationship with retail partners nationwide,” explained Paul McCormack, SMEG’s North American Sales Director. “The Euro-Line team truly exemplifies the quality and brand spirit that SMEG loves to share with customers, and we’re looking forward to developing our relationship in the years to come as we continue to introduce a variety of exciting new products,” he concluded.