Smeg is an Italian home appliance manufacturer based in Guastalla, near Reggio Emilia in the north of the country. Smeg has subsidiaries worldwide, overseas offices and an extensive sales network.
Smeg's certified laboratories strive to develop solutions that respond to the demands of contemporary living, drawing on all of the company's experience and the most advanced technology. Essential qualities such as durability, safety, flexibility and attractiveness can be seen in all Smeg products thanks to the rigorous design process every product goes through.
Style, for Smeg, is a distinct concept: the way a product communicates with its surroundings and enables users to interact with it.
Attention to detail and design solutions bring homes that reflect the image of their occupants to life. With Smeg, appliances take centre stage in the heart of the home, a place where people can congregate. The kitchen integrates all of their functions and becomes a perfect, fully-equipped backdrop for those precious and enjoyable moments.
Smeg's internal design studio, which carries out painstaking research into aesthetics and style, has the support of internationally renowned designer and architects such as Guido Canali (watch the video with the interview), Mario Bellini, the Piano Design studio, Marc Newson, Giancarlo Candeago, Matteo Bazzicalupo e Raffaella Mangiarotti (deepdesign). Knowing how to combine technology with style is the key for Smeg in creating products which become truly iconic.
Know-how, creativity and style: these are the qualities that spring from Smeg's Italian identity and characterise the company's commitment to bringing everyday objects to life.
Of course, aesthetic reasons aside, Smeg's identity is an expression of its actual Italian origins and the fact that the company is passionate about what it does. Smeg aims to identify and reflect the defining characteristics of Italian design, such as inventive elegance, originality and product quality.
In the Smeg Headquarter at San Girolamo, not far from Guastalla, Guido Canali has revisited the characteristic architectural typologies of Po Plain farms joining up volumes on a single horizontal plane to form an island where people work between embankments.