Smeg and Italia Independent contaminate the icons of the past to produce a new style icon.
For over 60 years, Smeg have designed, and continue to design, appliances to adorn homes around the world, and Italia Independent, a brand of creativity and style, have contaminated two icons: the FAB28 fridge and denim. Is it art for art's sake? No, it is creativity for the home, style for every day.
Combine and reinterpret. Using objects from the past and traditional ideas and stitching them together with style and refinement. These are the actions that have inspire the two Italian brands to produce not just objects, but items that have their own story to tell, their own way of being and communicating.
This is how the first fridge to be entirely covered in denim came into being. Not just any fridge, not the usual type of jeans.