Overall purpose:
Smeg believes that objects of daily use should not only fill an environment, they should create an atmosphere!
We’re on the lookout for a great trade marketing manager to work alongside our product managers, internal sales and training teams to develop and maintain solid communication with our distributors & retailer partners across the UK & Ireland, alongside helping to influence architects and designers specifying new developments. The trade marketing manager role is a vital position ensuring the successful growth and support of these sales channels.
Smeg offer an extensive portfolio of products for the kitchen, the most important room in the house. Helping us get our complete range Infront of consumers and maximising the opportunity is your challenge!
Responsible for:
- Developing new trade comms initiatives (eshots, brochures, offer sheets etc)
- Overseeing promotional calendar and incentive programmes
- Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organisations (phone, email and face to face).
- Maintaining regular communication initiatives.
- Developing new promotions and POS with sales team.
- Overseeing and improving stockist finder content
- Developing retailer brand pages
- Creating, sharing and disseminating new content
- Fielding and briefing trade advertising opportunities.
- Overseeing the production of marketing materials, including brochures, leaflets, boards, gadgets, newsletters, e-newsletters.
- Writing and proofreading copy.
- Liaising with PR with a focus toward trade press releases, events, award submissions and copy calls
- Arranging product loans and exhibition stock
- Arranging the effective distribution of marketing materials, gadgets and stocks.
- Maintaining and updating customer databases online.
- Organising and attending events such as exhibitions, awards evenings, charity fundraisers.
- Evaluating and maintaining specification portals
- Conducting research – customers, market, product etc.
- Contributing to, and developing, marketing plans and strategies.
- Evaluating and measuring marketing campaigns where possible.
- Managing and improving reviews
- Monitoring competitor activity.
- Supporting head of marketing and other colleagues with general marketing initiatives.
- To maintain a professional image conductive to the culture and ethos of Smeg
- To undertake any other reasonable duties within your range of experience and competencies.
Experience required:
- A minimum 3-5 years + experience in a similar marketing role
- Blue chip / consumer electronics/ manufacturing / retail / FMCG sector
Competencies required:
- Strong & proven planning, organisation and time management skills.
- Self-motivated and can work individually as well as within a small team.
- Able to start and finish projects from end to end, taking care of the detail.
- Friendly, approachable and passionate.
Position details:
- Based at Smeg UK's head office in Abingdon, Oxfordshire.
- Full-time permanent position (37.5 hours a week, Monday to Friday).
- Competitive salary and package.
