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SMEG AND DOLCE&GABBANA CELEBRATE XMAS AT RINASCENTE

04/12/2018



Rinascente Milano e Roma

Smeg, Dolce & Gabbana and Rinascente, three brands united by strong traditional values and a deep respect for Italian culture and places, have joined forces on a unique project for Christmas 2018: a concept designed to unveil an exciting new chapter for Rinascente department stores, through the famed creative vision of Domenico Dolce and Stefano Gabbana.
DolceGabbana e Smeg - RinascenteA story of colours, love and beauty, told through the amazing window displays created by Dolce&Gabbana at the Milan and Rome stores, with a reproduction of a traditional Sicilian market inside, featuring puppets, stunning festive illuminations, carousels and glittering Christmas decorations.

As part of this special project, the ‘Sicily is My Love’ collection of small domestic appliances will be available to buy from Rinascente, a unique and original celebration of all things Made in Italy, created by Smeg with a touch of Dolce&Gabbana’s unmistakable flair.  
Here, the 4-slice toaster and the slow juicer will be unveiled for the first time, taking their place alongside the other pieces in the range of unique products that are already available.


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This revolutionary marriage between Smeg and Dolce&Gabbana serves to create a new perception of the humble domestic appliance, transforming simple everyday items into true works of art. The toaster, citrus juicer, kettle, blender and slow juicer come decorated in vivid patterns featuring golden yellow lemons, citrus fruits, prickly pears and bright red cherries - typically Sicilian decorations enclosed within triangular geometric shapes known as crocchi. Delicate floral motifs inspired by the flowers of Southern Italy’s coastlines and countryside, images of the magnificent mount Etna surrounded by decorative meander borders or depictions of the picturesque ruins of the Temple of Castor and Pollux are combined with a succession of striking motifs, including cartocci, which resemble stylised acanthus leaves.
Each of the themes which feature are characteristic of an aesthetic which is strongly linked to Sicily, the spiritual home of Domenico Dolce and Stefano Gabbana, and to Italy and its cuisine, an aspect that Smeg has always masterfully interpreted.


THE WINDOW DISPLAYS
This year will mark the first time in the recent history of Rinascente stores that the Christmas windows will be dedicated exclusively to a brand. Anyone who finds themselves on the historic streets of Corso Vittorio Emanuele or Via Santa Radegonda in Milan, or among the crowds on Via del Tritone in Rome, will be able to admire the colours, lights and festive excitement of the displays created by Dolce&Gabbana. Inspired by the traditional Sicilian puppet theatre, these will star two famous characters: Domenico Dolce and Stefano Gabbana in puppet form, providing an insight into their world through a series of entertaining vignettes: at the tailor, at the perfumery, at the opera, interspersed with simple moments of daily life, along with scenes at the cinema and in the kitchen.
The exhibition will culminate in the window displays in Smeg’s flagship store on Via della Moscova 58, inspired by Sicily and its legendary ornate carts, with the spotlight on the exclusive products created in collaboration with Dolce & Gabbana.

THE SICILIAN MARKET
The Sicilian market will feature host of colourful stalls displaying a special collection of Dolce&Gabbana garments and accessories, and to celebrate the collaboration between Smeg and Dolce&Gabbana, the ‘Sicily is My Love’ Collection of small domestic appliances will also be available. A story of life, a tribute to beauty and tradition, a truly authentic expression of the Italian spirit that suffuses the streets, the boutiques and the souvenir shops can also be found at Rinascente stores this Christmas.


CALENDAR OF ACTIVITIES - RINASCENTE MILAN, PIAZZA DUOMO
Windows and external decorations from 6 December 2018 to 2 January 2019
Market and activities inside the store from 25 November 2018 to 2 January 2019

CALENDAR OF ACTIVITIES – RINASCENTE ROME, VIA DEL TRITONE
Windows and external decorations from 1 December 2018 to 2 January 2019
Market and activities inside the store from 22 November 2018 to 2 January 2019