SMEG announces the launch of SMEG New Zealand and SMEG Middle East, two new companies that will begin operations in January 2026, bringing the Group’s total number of direct subsidiaries worldwide to 22.
Active through local partners in the Middle East since the 1970s and in New Zealand for over 40 years, SMEG now establishes a direct presence in these markets. This move aligns with the operating model already adopted in other strategic areas globally and aims to further strengthen the brand’s positioning while ensuring consistency, high-quality service and closer relationships with customers and business partners.
“The launch of a direct presence in New Zealand and the Middle East is another important step forward in strengthening the SMEG Group's international development strategy,” says Vittorio Bertazzoni, Chairman of SMEG. “Thanks to a local structure, we will be able to operate more effectively and consistently with respect to our global standards, allowing us to consolidate our presence in strategic areas for the growth of the brand. These investments are part of a long-term plan for improving services, optimising the supply chain and enhancing the retail experience, with the end goal of guaranteeing a uniform and high-level customer experience in all the markets where we are present”
The opening of the two new subsidiaries forms part of a broader international growth path, with exports accounting for approximately 86% of the Group’s total turnover and a consolidated presence in over 120 countries across Europe, the Americas, Asia-Pacific and the Middle East. The SMEG Group, which employs more than 2,700 people worldwide, continues to invest in strengthening its international network, viewing it as a key asset in supporting brand development in high-potential markets.
