Twelve years after it was first opened, the Smeg store in Reggio Emilia, Italy, has been given a makeover to reflect the bright elegance that distinguishes the brand’s flagship stores in Milan (Italy) and London (UK). The beating heart of this space is the Experience area, which enables visitors to be fully immersed both in the world of cooking and that of design.
The newly-renovated Smeg Reggio space offers the opportunity to try out appliances with no commitment, so customers can choose the products that best meet their needs with the advice of specialised staff members.
Smeg Reggio Emilia invites members of the public to come and discover the collections on display, the refined selection of modular kitchens and all the other services on offer; the store can be found at Via Gramsci 5, and is open from Monday to Saturday - visitors can either drop in or make an appointment.
The space is also open at lunchtime, enabling those who stop by to share a moment of pure relaxation whilst savouring the skilful dishes created by chef Allari.