The Berlin design scene has a new hotspot for Italian living and kitchen appliances: the Smeg flagship store in Kantstraße 150a. The Italian design experts are now showing off their complete product range and establishing Kantstraße as the first port of call for Smeg on the Spree.
In new Smeg Flagship store, cutting edge innovations are presented such as the cookers and fridges designed by Dolce & Gabbana in the “Divina Cucina” collection. Of course, design icons can also be found in the store: the colourful 50’s style cult fridges and small appliances are displayed side by side with the classic elegant built-in units in stainless steel or black glass above all, the Classic series designed by Italian architect Guido Canali. A Smeg flagship store would not be complete without the white Mickey Mouse fridge as well, and the bright red Lifestyle chiller cabinet in the front of an old Fiat Cinquecento.
From opulent and colourful to puristic and elegant: as in London or Milan, the Berlin flagship store is now also taking every visitor on a journey through the Italian world of design. The renovation of the Smeg store by their Italian house architects was extremely well thought and implemented for a maximum in style authenticity and southern flair like a typical family company. It’s always worth having a look, because the flagship store regularly celebrates the Italian way of life with cooking events in its show kitchen.
To make design dreams come true, an exclusive kitchen studio is linked. There, experienced Berlin Smeg experts, Uwe Lax and Jörg Schulte, form the unique dream kitchen with the design-oriented aesthetics of Smeg appliances in a dialogue with selected furniture. As well as the visual appearance, they place a special importance on perfect, long-tasting functionality. For this, the experts have a few bright ideas. They have also proven their skills directly in store: in two finished kitchens, they present very different style directions with the modern, straight-edge appliances of the Dolce Stil Novo series and the rather traditional Victoria design line; of course, with a gas stove for the typical Italian kitchen.