Smeg Collaboration - Coca-Cola - Unity

No stranger to iconic brand partnerships, Smeg is excited to announce its collaboration with The Coca-Cola Company. Together they have created a retro-style fridge that embodies the spirit of inclusiveness, diversity, and optimism, the Smeg x Coca-Cola Unity fridge.
Created to mark the 50^th anniversary of Coca-Cola’s iconic “Harmony” commercial, the SMEG FAB “Unity” refrigerator is a limited edition piece that forms part of Coca-Cola’s 1971 Unity collection. Each limited edition product will have an official numbered plaque to mark its authenticity.

Coke's beloved TV commercial aired in 1971 and featured a diverse group of young people singing together on an Italian hilltop that they would "like to teach the world to sing, in perfect harmony,"
Filmed during a global cultural shift, the commercial was ground-breaking for its time. The message of unity, especially in times of struggle, is something that resonates just as strongly today as it did fifty years ago.

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The sophisticated exterior of the fridge features Coca-Cola-inspired artwork, celebrating the 70’s era with its psychedelic design. Bursting with colour, the whimsical design encourages us all to have a Coke!

Inside, the fridge offers plenty of space for all your groceries plus removable glass shelves, a life-plus compartment for preserving perishable foods and a fruit and vegetable drawer. There is also an ice box for storing ice and frozen foods.

Scroll right to see inside.

Smeg x Coca-Cola - limited edition unity fridge