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SMEG OPENS ITS NEW OFFICIAL FLAGSHIP STORE IN CHINA

05/09/2018

Smeg is pleased to announce that it has officially entered the Chinese e-commerce market with the opening of the Smeg flagship store on Tmall.

Moreover, this event shows our commitment to investing in the online channel to capture as many of the young consumers as possible. We are fully convinced that the future of China's consumer market treats Tmall as the main gateway to discover new premium brands such as ours, and are very excited about the opportunity to work with Tmall to build our brand equity. We see Tmall as a key strategic partner for China not only for the online market but as a vehicle for building our brand and content with the Chinese consumer.

We have big ambitions for the Chinese market and believe that together with Tmall, we will be able to build SMEG into the number one premium home appliance brand in China.